Urban Decay, a popular cosmetic brand with teens and young women, recently released a new line of lip gloss called Pocket Rocket. The gloss isn’t what makes this product special – instead it’s all about the packaging. It’s been designed to fit better in a woman’s pocket and supposedly contains pheromones to help you attract men, which can be released by rubbing the tube like some kind of sexual scratch-n-sniff.
The icing on the cake, however, is the lenticular image of a “hottie” on each lip gloss lid. Tilt the tube and your guy goes from fully dressed to skivvies. The site touts that they’re great for bachelorette parties, baby showers, and birthdays.
You know what else they’re good for? Reinforcing ethnic stereotypes.
Of 8 men, 1 is photographed holding a baby. It’s Julio. Why Julio? Why does the Hispanic guy have to play Baby Daddy? Why not David, the white guy in the power suit? Or Timothy, the pretentious yacht-club prep (also white)?
I’m not impressed, Urban Decay… not at all.
