I’ve recently started using the new organic cosmetics from Physician’s Formula. The combination of all organic ingredients, environmentally sensitive packaging, and a decent price point appealed to me, and I liked that I didn’t have to go very far to get the stuff; most drug stores carry the line. I really applaud the effort to make a quality product that is eco-sensitive and easily available. That’s why it pains me to have to do this, but I must give their new mascara the worst-package-design-ever award*. Here it is, in all it’s 9-year-old girl glory:
I mean really. I’m an environmentalist and an adult, not a style-challenged kid. Just because I want to be eco-friendly does not mean everything must look like a tree, a plant, or be the color green. I get that I can recyle the brush. That’s cool. But honestly? No way in hell would I bust this out infront of my girlfriends. I know that “it’s what’s inside that counts” and all that… but for heaven’s sake. What on earth were you thinking, Physician’s Formula Design Team? And if I won’t buy it, do you really think that someone on the edge of going green would? Someone who cares even more than I do about how their mascara or lipstick looks when they’re applying it in the ladie’s rest room at the bar or in the locker room at the gym? MMM no.
design FAIL.
*At least they’ve got company. Urban Decay’s pocket rocket is equally deserving.
While it’s great that the ideas of “going green” have become so widely accepted, you make a great point about the marketability of these products. Additionally, there are still so many common misconceptions surrounding conservation. Check out our myth-busting video “What’s Your Big Green Lie?!” which gives a taste of the widespread ignorance of green issues at http://www.biggreenlies.com.